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Stone Fence

Jewelry store · Based in Madison

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MadisonWI.com guide

Choosing a jewelry store in Madison

Federal Trade Commission guidance can help you read a jewelry tag. A karat mark shows how much of a piece is pure gold out of 24 parts, so 14K is 14 parts gold and 10 parts other metal. Gold-filled, gold overlay and rolled gold plate are layers of gold over a base metal, and the karat should appear with the plating term. Gold flashed or gold washed means a very thin layer, so ask the seller what they mean.

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"Sterling," "sterling silver" and "925" all mean 92.5 percent pure silver.

Before you buy, ask for the refund and return policy in writing, since Wisconsin law doesn't require stores to take returns. If you have a problem, try the seller first. If that fails, report it to the FTC at ReportFraud.ftc.gov or to your state attorney general.

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