HVAC contractors
Can I get Focus on Energy rebates or discounts for a new heat pump or furnace?
A common question, answered by the MadisonWI.com editors · November 9, 2026
1 answer
From MadisonWI.com
Focus on Energy, Wisconsin's statewide utility energy program, offers instant discounts on qualifying natural gas furnaces, boilers and heat pumps, plus rebates on geothermal heat pumps and some other equipment. Heat pump eligibility depends on efficiency tier. First, confirm your utility participates in Focus on Energy. Then work with a Focus on Energy Trade Ally contractor to buy and install the equipment, and ask whether they work with a participating distributor and whether your equipment qualifies. Instant discounts come off your invoice, with no forms to fill out. Rebates require an application after you pay: submit it within 60 days of installation (Focus on Energy also sets a yearly deadline, so check the current one), and a check arrives by mail about 8 to 10 weeks after approval. Income-qualified instant discounts are also available for furnaces, boilers and heat pumps. Source: Focus on Energy, Heating & Cooling (checked November 2026).
Written by the MadisonWI.com editors · November 9, 2026